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The marketing industry was one of the hardest-hit sectors nationwide in the wake of the COVID-19 pandemic. Companies tightened their belts and their wallets to conserve resources when consumerism took a downturn, meaning marketing positions were some of the first to go when layoffs were made. Keep reading…

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Still, there is evidence that in most cities, Houston included, marketing and sales positions are slowly returning to their normal numbers. Still, new hires are rarer as companies are largely focused on recovering the employees they may have had to lay off earlier this year. The impact was particularly bad in Houston, which is full of many small-scale marketing firms that rely on contracts to stay afloat. Nevertheless, most marketing firms in the city made it out the other side and are on the road to recovery. Marketing specialists in Houston make anywhere from $50,000 to $90,000 annually, depending on their experience and the companies they contract with.

Employers and Positions

Some of the most common marketing positions and job titles are that of a social media manager or a marketing coordinator. These positions are often part of a larger company that does not typically have a marketing focus but requires a communications specialist. These positions have salaries ranging anywhere from $40,000 to $60,000 annually as a starting salary with potential for growth in subsequent years and depending on the overall size of the company. These positions all require a bachelor’s degree in communications, marketing, business, advertising, or some related field as well as several years of dedicated marketing experience.

Because these companies generally do not have dedicated marketing teams or departments, they want highly qualified applicants who can be largely self-directed in their work or serve in a consultation position. In addition to these roles, there are several dedicated marketing companies based in Houston that contract out to other businesses to handle their marketing for them. Some of these companies include Versa Creative, Topspot Internet Marketing, and Adhere Creative. These companies are focused primarily on digital marketing, which includes tactics like search engine optimization and media management.

Employee Feedback

Because most marketing professionals work at small, tight-knit firms in Houston, they report generally high levels of job satisfaction related mostly to the culture of the companies they work at. Marketing positions also have great opportunities for career advancement, usually promoting from within and offering merit-based rewards to particularly successful employees. While the marketing sector in Houston has struggled in 2020, it appears to be getting steadily back on its feet. 

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