A job in marketing can require a varied set of skills, depending on the focus of the company, or your position in the company. Marketing jobs include simple sales, market research, the study of consumer behavior, and analysis of competition. Anything that can help you persuade your customer to purchase your goods, or your service, as opposed to the competitions. At the most basic level, a salesperson at a kiosk in a mall can be considered a marketer, but the bigger and better opportunities lie much further up the corporate ladder. Keep reading…
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About Indianapolis Marketing Jobs
Although a large number of marketing jobs will prefer experience in the field over education, please be aware that some companies do require a degree, depending on just what specific field of marketing in which you are interested. There are also a variety of entry-level positions available in Indianapolis which require no experience nor degree, merely the personality, and drive of a salesperson. Circle City HQ, a smallish company with under 50 employees in the Indianapolis area, is willing to offer employment and training to applicants with the personality, drive, and ambition necessary to make it.
Circle City assists its clients to sell their products or services. You will become familiar with the product you are marketing, trained in customer service and how to make sales, and rewarded with a salary between $38,000 to $45,000 if you are a successful candidate. LEI Home Enhancements also offers entry-level marketing positions with paid training. This company, located in Carmel IN, offers home improvement services such as window installation, siding, and a wide range of home remodeling services. This job tends to be door to door sales, and employees are paid a base salary and commissions, potentially earning $30,000 to $60,000 per year.
If you find yourself drawn not to the sales side of marketing but the research side, consider the position of a market researcher. Such a position at Bastian Solutions, a Toyota Advanced Logistics company which aids in the company’s overall marketing plan. You will be required to gather market intelligence, interpret this intelligence, and present your report and recommendations. This type of employment requires skills in systems design, data analytics, and communications, and can earn you a salary commensurate with those talents, ranging from $52,000 to $65,000. Bastian has operated since 1952 in Indianapolis and has between 500 and 1000 employees. As previously mentioned, it is affiliated with the much larger Toyota corporation.
Another area of market research involves dealing directly with the customer, acting as a liaison between them and the researchers and technicians of your employer. You will be able to discern your client’s needs before they express them to you and pass this onto your own company’s production personnel. You aim to keep your company the preferred provider. Such a job will require a bachelor’s degree and training in a related field. At a company like HydroGear, located in Indianapolis, you could earn a salary of $70,000, more, or less, depending on your education and experience.
If you see yourself with a future in marketing, if you feel comfortable with people, and consider yourself at ease in a business/client relationship, don’t limit yourself to an unrewarding career in retail sales. Drive, talent, and personality can take you far in marketing.